Valentines 2025 Launching WED Jan 22 at 5:30PM PST

Love is in the air, and our brand-new capsule collection is here to celebrate it!

Introducing a charming range of 5 Valentine-inspired ‘Simplified’ Mini Brooches and 11 love-themed Essential Earrings.

With nothing over $19.95 USD, this sweet and affordable release will be the perfect way to embrace the season of love, whether for yourself or your favourite Valentine.

Watch the reveal video and scroll down for extra photography and product details, then decide your must-haves and prepare for launch by reading the helpful tips here.

What are 'Simplified' mini brooches?

'Simplified' mini brooch designs have been intentionally created with fewer layers and less complexity than our traditional brooches, for a smaller, lighter, more affordable and more subtle accessory option or for easy and playful pairings with other brooch designs.

While Simplified mini brooches are limited-run and collectable, they come presented on branded backing cards rather than the standard gift boxes traditional brooches are packaged in.

VALENTINES 2025 launches

WED 22 JAN

EAST COAST, US/CA 8:30PM EST

CENTRAL, US/CA 7:30PM CST

MOUNTAIN, US/CA 6:30PM MST

WEST COAST, US/CA 5:30PM PST

Enamel designs and Essential Earrings will be made available to add to cart or purchase from 5pm

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Watch the collection reveal video and scroll below for extra photography, pricing, & special offers!

We are NOT carrying the following items (we forgot to buy them):

Double Heart Ripple Drop Earrings - Pink

Also as a side note, we would GREATLY appreciate your patronage during these difficult times. We are a TINY Los Angeles based small business, it’s just a 1-2 person operation. Luckily we weren’t more directly affected, but a lot of our friends and clients lost everything. Our primary source of revenue was our headwear and ALL our local orders for the next couple months got canceled due to the fires, so this will indirectly affect us financially for months. Of course there are plenty of others who are more directly affected (Reddit GoFundMe Information and Fundraisers Megathread) and there are lots of amazing organizations you can donate to, but if you were considering purchasing some Erstwilder or other items anyway, please consider us for your source! Thank you.